Innovative Research Award
Raksmey Sann
Khon Kaen University, Thailand
Raksmey Sann is a researcher affiliated with Khon Kaen University whose scholarly profile is situated within innovative tourism. The available research record comprises 30 documents, 430 citations, and an h-index of 12, indicating an established publication and citation profile. The research portfolio includes tourism communication, destination inspiration, visitor behaviour, sustainable destination participation, and tourism and hospitality research. [1]
Abstract
Raksmey Sann’s research profile reflects an interdisciplinary approach to tourism scholarship, with particular attention to how media, digital content, visitor experiences, and destination characteristics influence travel-related decisions. Recent publications address drama-induced tourism, blogs and vlogs, online complaint behaviour, and repeated participation in natural destinations. These themes collectively position the work within contemporary tourism research and provide a basis for recognition in an innovative research category. [2]
Keywords
- Innovative Tourism
- Destination Behaviour
- Travel Inspiration
- Digital Tourism Content
Introduction
Contemporary tourism research increasingly examines the relationship between digital media, popular culture, visitor intention, and destination engagement. Sann’s publication record addresses these developments through studies connecting tourism experiences with communication channels and behavioural responses. Such research is relevant to an evolving tourism environment in which destinations are influenced by both conventional promotional practices and user-generated or entertainment-based content. [3]
Research Profile
The reported bibliometric indicators comprise 30 documents, 430 citations, and an h-index of 12. The thematic profile is centered on innovative tourism and encompasses destination diagnosticity, visit intention, media-driven travel inspiration, tourism complaints, and nature-based participation. These areas demonstrate a research agenda concerned with understanding changing visitor behaviour and the mechanisms through which tourism experiences and information influence destinations. [1]
Research Contributions
- Examines entertainment media as a potential source of tourism inspiration and destination interest.
- Investigates blogs and vlogs in relation to destination diagnosticity and visit intention.
- Reviews online complaint behaviour within tourism and hospitality research.
- Explores repeated participation in natural destinations from Thai perspectives.
Publications
Drama-induced tourism: From the GELBOYS series to travel inspiration — Cogent Arts & Humanities, 2026. [2]
From Content to Travel: How Blogs and Vlogs Shape Destination Diagnosticity and Visit Intention — Journal of Theoretical and Applied Electronic Commerce Research, 2026. [3]
Online complaint behavior in tourism and hospitality industry: a bibliometric and thematic review for the last 25 years (2000–2025) — Journal of Hospitality and Tourism Insights, 2026. [4]
Trail Runners’ Repeated Participation in Natural Destinations: Insights from Thai Perspectives — Eco-Tourism and Sustainable Development, 2026. [5]
Research Impact
The reported citation count of 430 and h-index of 12 indicate measurable scholarly visibility. The publication themes also address practical questions concerning destination marketing, digital communication, visitor intention, tourism management, and sustainable engagement with natural destinations. Together, these areas provide evidence of a research profile aligned with current developments in tourism scholarship. [1]
Award Suitability
Based on the supplied publication record and bibliometric indicators, Sann’s work demonstrates thematic relevance to innovative tourism research. The combination of digital tourism content, popular culture, visitor behaviour, hospitality research, and nature-based tourism provides a multidisciplinary basis for consideration for the Innovative Research Award at the Math Scientist Awards. This assessment is based on the supplied research information rather than an independent peer-review determination.
Conclusion
Raksmey Sann’s academic profile reflects sustained research activity in innovative tourism, supported by 30 documents, 430 citations, and an h-index of 12. The documented publications demonstrate engagement with emerging tourism phenomena and provide a coherent basis for recognition within an innovative research context. [1]
External Links
References
- Elsevier. (n.d.). Scopus author details: Raksmey Sann, Author ID 57215081028. Scopus.
https://www.scopus.com/authid/detail.uri?authorId=57215081028
- Taylor & Francis. (2026). Drama-induced tourism: From the GELBOYS series to travel inspiration. Cogent Arts & Humanities.
https://doi.org/10.1080/23311983.2026.2709900
- MDPI. (2026). From Content to Travel: How Blogs and Vlogs Shape Destination Diagnosticity and Visit Intention. Journal of Theoretical and Applied Electronic Commerce Research.
https://doi.org/10.3390/jtaer21090314
- Emerald Publishing. (2026). Online complaint behavior in tourism and hospitality industry: a bibliometric and thematic review for the last 25 years (2000–2025). Journal of Hospitality and Tourism Insights.
https://doi.org/10.1108/JHTI-07-2025-0886
- Eco-Tourism and Sustainable Development. (2026). Trail Runners’ Repeated Participation in Natural Destinations: Insights from Thai Perspectives.
https://doi.org/10.63385/etsd.v2i1.476
- ORCID. (n.d.). Raksmey Sann — ORCID record.
https://orcid.org/0000-0002-5526-8376